When most businesses write return policies, they don't think much about the process. In fact, many businesses simply copy and paste the return policy of another well-known business or brand and then add it to their site. You could do this but writing a good return policy isn't just about copying other businesses' policies, it's that you really know exactly what return policy you will be using and how to implement it. Writing a return policy isn't really that difficult but it should be thought out carefully.
Return policy is a document that describes in detail, the process and requirements that must be known in returning goods. The process of writing a return policy also includes what customers expect, and how they should initiate returns.
A return policy can help protect your business against improper returns and refunds or refunds that could cause a financial loss to your business. A good return policy must of course be balanced to ensure that your business is not hurt too much by the return process while keeping your customers satisfied and happy.
To create a memorable return experience, you need to know what your customers are thinking. There are at least five questions that customers are likely to have about their return process. Here are some common questions that customers think about that you will consider when writing a return policy.
One thing customers will always look for in your return policy is your return deadline. Not only will they want to know how much time they have to make a decision on whether to buy your product, but customers will also see it as a benchmark for your store's flexibility. For that make sure you write down the return limit or deadline clearly in your return policy. A longer return period can also be used as a marketing asset and can lower returns.
Some return policies don't really explain how to return a product from scratch. This usually happens because you did not explain clearly and the information may be hidden on other pages of your website.
The easiest way to communicate this is to have a clear and strong CTA. Don't leave your customers guessing how to start the return process. To avoid this problem, you can install a menu or a return center button where the customer will be automatically directed to the return portal to start the return process. This can help you provide an easier return experience, so customers can come back to your site to shop.
Customers will certainly feel anxious if they ship a returned item and don't hear from you for weeks. They may wonder if the item made it back to your warehouse? Or when will they get a refund or exchange of goods? By providing a detailed description of your response time, customers will feel more relaxed and confident.
When you include this information in your policy, include how long the processing time for exchanges and returns will require. Make sure you write it down correctly for example returns will be processed within 1 to 3 business days after the item is received. If they receive the exchange of goods or their money sooner than the time you specified, of course, even better.
One of the worst things you can do in your return policy is include a shipping fee that's not clearly stated or hidden. If you charge shipping then you must write clearly and openly about the return policy that you apply.
Free returns are a great way to reduce the risk of losing customers while providing a better return experience for them. In fact, based on research, 62% of shoppers will shop again from a brand or business that offers free returns. If you're offering free returns, consider making it a highlight or highlight all over your site.
When it comes to return eligibility, there are two things your return policy should be aware of.
- Item condition. Most brands or stores will not accept returns on worn or used items. But the definition of "used" can be subjective, so be sure to clearly define what wear means in the return policy.
- Types of goods. You may be selling items that are impossible to return, such as underwear, accessories, discounted items or other items that shouldn't be returned after trying. Don't forget to include it in your return policy.
In addition to answering these five questions, you can use the following tips to help you write a good return policy.
This applies to everything from the language you use to the way you format text to putting the policy itself on your website. Remember, you are talking to a customer so make sure everything is simple and easy for the customer to understand.
If you have requirements that must be met before a return can be processed, you should also write them down to notify your customer before returning the ordered item.
For example, you may want to specify that all returns must be shipped unopened and/or in their original packaging. You should also let the customer know if they need an authorization number, shipping address, purchase receipt, etc. Whatever condition you need, state it clearly so the customer can see and understand it.
When you're writing a return policy, it's a good idea to ask yourself: if I were a customer, how would I feel when I read the policy? If you feel the policy is not good or confusing, then it's a good idea to improve the policy and write a return policy that is more lenient and easier to understand.
As you think about and try to explain your return policy, think about what value it can add to your brand or business. For example if you want to use your return policy as a strong marketing asset and increase sales. If so, you should of course write down the policy carefully and take the marketing aspect into account.
In addition to writing a return policy that benefits both you and the buyer, you can also use software or services that can help make the return process easier, such as ReturnKey. ReturnKey ensures customers are well versed in the return policy and makes the process smoother without much hassle. That way, your business can get more profit and grow faster.